Why do I need a website?

More than 2.4 billion people use the
internet every day

About 90% of the people make purchases online through websites these days. Having your own website is a necessity to create your online presence and increase you visibility. People would want to research on the product first before making a purchase even if they have heard about your company.

The direction section of the website is quite helpful for the people who may have trouble finding the location of your stores. The most important reason for having a website is that it gives the business a credibility to build trust amongst the customers.

Why do I need a strong brand?

Branding creates a memorable impression of your business that builds trust, motivates employees and helps in acquiring new customers in no time.

What makes a great Website?


  • Responsive Design

    Creating a website that is appropriate enough to work on every device and screen size, whether the device is small or large, desktop or mobile. It is focused around providing a gratifying and intuitive experience for everyone.

  • User-Friendly

    Your website has to be user friendly and should have some essential characters learnability, efficiency and memorability. It should be easily workable and accessible to others. Understanding these facts and applying the concepts will significantly improve your website.

  • Minimalism

    Many businesses are taking web design back to the basics with minimalistic designs and layouts. Websites are featuring fewer pages, with simpler designs and more blank space. Some websites are also implementing what’s referred to as “Flat Design”.

Which type of Website is right for my business?

01. Business Website The business website is an important element of a larger marketing plan, which provides a presence for your business. It is a place where you can attempt your marketing activities to drive more traffic. 02. E-Commerce Website: The easiest and the simplest form for shopping online is through an e-commerce website. Internet sales are increasing rapidly through these websites. The vendors offer lower prices here compared to stores. It saves a lot of time and energy and is convenient for the customers to get hold of supplies at the comfort of their home. 03. Blog site: A blog is a place where you can express yourself to the world by sharing your passions and thoughts. You can continuously update the information whenever you feel the need for it. It is said to be your own website that you can update on an ongoing basis.

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What colors should I use in my website?


Color is a key consideration for all visual materials

Keep it simple

The most successful logos are simple in terms of colors. In fact, two of the most basic colors — black and red — are used most frequently. Think of some of the world’s most successful logos, such as Pepsi, Coke and Starbucks, which use just one or two colors each.

Know what emotions you want to evoke, and which colors will do that

Identify the key emotional message you want your logo to communicate and choose colors to convey that emotion:

Know your target audience and what’s likely to resonate with them

Color relatability can be generational and gender-specific. Both men and women say blue is their favorite color and brown their least favorite, but women also like purple, whereas men don’t care for it at all. On the other hand, men are slightly more partial to black.

What fonts should I use for my website?

Typefaces are as important as color. Consider what the look of your text says to clients and potential customers:

  • Script fonts: elegant, affectionate, creative
  • Serif fonts: traditional, reliable
  • Sans serif: stable, steady, clean
  • Modern: strong, stylish
  • Display: friendly, unique

What’s a style guide? Do I need one?

Yes! It’s important to have a style guide laying out standards for the visuals and copy associated with your brand. A style guide maintains consistency across your organization — no matter how large or small. Here are six elements to think about when developing your guide. After the guide is complete, share it with your employees and revisit it annually to see if updates are needed.



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